Apple loses Brazilian iPhone trademark. Brazilian controller has lined that Apple does not have special rights to use the “iPhone” trademark in the country. The choice is the result of a local company, Gradiente Eletronica, registering the name in 2000, seven years before the US firm. A spokesman for Apple refused to comment. But the Institute of Industrial Property told, it understood Apple was following an appeal.
The INPI further said that its result only useful to handsets, and that the California-based company continued to have special rights to use the iPhone name somewhere else counting on clothing, in software and across publications. Apple can also carry on to sell iPhone-branded handsets in what is Latin America’s biggest market – though, Gradiente has an alternative of suing for exclusivity. INPI added that Apple had disagreed that it should have been given full rights as Gradiente had not released a product using the iPhone name until December 2012.
The Manaus-headquartered company now sells its Android-powered iPhone Neo One for 599 reals ($304; £196). Bloomberg beforehand reported that the chairman of Gradiente had said: “We’re open to a dialogue for anything, anytime… we’re not radicals.” Apple’s most recent financial results revealed its cash reserves had grown to $137bn (£88bn). The firm’s manufacturing partner, Foxconn, currently produces iPhone 4 models among other equipment at its amenities in Brazil.